Eyeing to win all 10 Lok Sabha seats in Haryana, the Bharatiya Janata Party has chalked out a micro-level electoral management strategy, aiming to make inroads in the traditional bastions of Congress and Indian National Lok Dal.

Ahead of the polling day on May 12 in Haryana, the saffron party has planned to contact each voter of the state at least three times through its campaign.

To connect with every voter at the booth level, the BJP is in the process of appointing over lakhs of party workers or volunteers as “panna pramukh” (page incharge), who will be relying on good old door-to-door campaign in Haryana.

Just like in other states, the state BJP is following the pyramidal structure to reach out to the 1.73 crore voters including 93.06 lakh males and 80.48 females in Haryana.

The panna pramukhs, who are likely to be appointed by March 22 will be given a single page of voter list which includes a maximum of 50 voters and a responsibility to connect with these voters, atleast thrice before the polling day.

The strategy will be implemented in all Lok Sabha constituencies but the BJP will be especially focusing on three seats including Hisar, Sirsa and Rohtak, where the party had failed to win in 2014 general elections.

As part of its mirco-management plan, the state BJP unit had in the past appointed booth incharges and Shakti Kendras to reach out to the voters through various campaigns.

The panna pramukhs will report to the booth incharge, who in turn will be answerable to their respective Shakti Kendras (incharge of 5-7 polling booths).The Shakti Kendras are accountable to block incharges, who works under the district presidents in the state.

While lakhs of panna pramukhs will fan out in every assembly segment that falls under the Lok Sabha constituency, the party office-bearers will be part of other campaigning methods to woo the voters and leaving nothing to chance.

The saffron party has already set up its control room for Lok Sabha polls in Rohtak. All poll related activities will be coordinated and monitored from this control room. Apart from this, 20 people each have been appointed at state as well as district level to oversee the election related activities.

The party has also launched the digital outreach programmes through Facebook, Twitter and Whatsapp and also prepared booklets and pamphlets for offline campaigns.

Notably, the BJP had in 2014 general elections contested eight seats out of 10 and left Hisar and Sirsa to its alliance partner at that time, Haryana Janhit Congress (HJC) of former CM Bhajan Lal’s son Kuldeep Bishnoi.

While the HJC had lost both seats to the INLD, the BJP had won seven seats, losing the Rohtak seat to Deepender Hooda of the Congress. Two seats of Hissar and Sirsa were won by INLD’s Dushyant Chautala and Charanjit Singh respectively.

Rohtak, which was the epicentre of the 2016 violent Jat agitation, is considered a stronghold of former Chief Minister Bhupinder Singh Hooda.  On the other hand, Sirsa and Hisar are considered stronghold of Indian National Lok Dal, main opposition party in Haryana.

On party’s election strategy for Lok Sabha polls, Haryana BJP president Subhash Barala while talking to The Pioneer said, “We have drawn up a micro-management election strategy this time. Panna pramukhs are being appointed at booth level in the state and will reach out to each voter of Haryana ahead of the polling day.”

He said that the panna pramukh is the first point of contact for voters under the BJP’s election management strategy.

 “They will stay in touch with the voters on their lists and motivate them to support BJP in the polls. We have set a target to reach out to each voter atleast thrice before the voting day in Haryana through panna pramukhs,” Barala said.

The party is focusing on Hisar, Rohtak and Sirsa seats and we are confident to win all 10 seats in polls, he added.

Since the month of February, the BJP is going all out to connect with the voters and had earlier launched “Mera Parivar, BJP Parivar”, “Kamal Jyoti Vikas Abhiyan”, carried out motorcycle yatras, held Youth Parliament and intellectual meetings in all 10 Lok Sabha constituencies in Haryana.