The Amway India has strengthened its presence in the Food for Special Dietary Usage (FSDU) space with the launch of Nutrilite Vitamin D Plus1, which is targeted for individuals with weakened bones. Its unique formulation of Vitamin D3, Vitamin K2 with a patented botanical blend of quercetin and organically sourced licorice, is developed for people with weakened bones. The one-of-its-kind patented ingredient combination of licorice and quercetin extract improves bone density and collagen production that supports bone formation.
Commenting on new launch, Anshu Budhraja, CEO, Amway India, said, “Today’s lifestyle that is largely confined indoors has led to consumers across regions facing nutritional deficiencies. Moreover, micronutrients deficiency is a global phenomenon and has its own health and economic consequences. Recent studies suggest the prevalence of Vitamin D deficiency in over 70% of Indian population.†“Weakened bone is also one of physiological conditions, a possible consequence of Vitamin D deficiency. As global leaders in nutrition, exemplifying Amway’s philosophy of helping people live better, healthier lives, through Nutrilite, we have pioneered and perfected plant-based approach to supplementation and will continue to do so,†he added.
