Fulfilling the Uttar Pradesh government’s resolve to present unique regional products under the ambitious One District One Product (ODOP) scheme of Chief Minister Yogi Adityanath to a wider audience, petrol pumps in Uttar Pradesh will act as promotional hubs and showcase destinations for the ODOP items.
Under the pilot project, the ODOP stalls will be set up at Indian Oil Corporation (IOC) petrol pumps at Husaria and Jiamau in Lucknow. However, in due course, ODOP stalls will be set up at IOC’s other petrol stations in the state as well.
Additional Chief Secretary (Micro, Small and Medium Enterprises) Navneet Sehgal said that the state government was making every possible effort to promote ODOP and give a wider platform to the local artisans, craftsmen, potters and weavers.
To give a special and unique identity to the ODOP products and provide them a bigger market, a meeting was held with the officials of Indian Oil Corporation in which it was decided to open stalls at petrol pumps in the state to showcase ODOP items.
“Soon the IOC petrol pumps will have stalls showcasing ODOP items,” Sehgal added.
He said the ODOP product stalls at the petrol pumps would be of standard size and would be set up soon after an agreement between the government and the IOC regarding the size.
The UP government’s One District, One Product Scheme aims to encourage indigenous and specialised products and crafts. For modernisation, proper marketing, branding and enhancing the quality of these products, the state government also offers loans, training and toolkits, marketing assistance and common facility centres (CFC). The government has also been establishing communication with the embassies to ensure that ODOP items get international recognition.
