The Bureau of Indian Standards (BIS) urged consumers to adopt a more thoughtful approach to gold and silver buying that is backed by the enduring trust of Hallmark.
Traditionally, Dhanteras marks the time when families invest in gold, a symbol of good fortune, wealth, and future security.
BIS has been instrumental in driving this transformation, encouraging consumers to make informed purchases by promoting the importance of hallmarked gold and silver jewellery.
Pramod Kumar Tiwari, Director General, BIS said "We are committed to safeguarding consumers' gold investments during Dhanteras and beyond with BIS HUID based Hallmark. With BIS Hallmark and the easy-to-use BIS CARE App, consumers can be assured of the authenticity of their jewellery purchases."
