The JCB Literature Foundation, a leading not-for-profit organization, in 2022, started its Qissa Pitara Programme, an initiative to create DIY Libraries to bring the joy of reading to children from marginalized communities across India, fostering literacy, free-thinking, and imagination among children. The Qissa Pitara Project, launched in August 2022, has 44 libraries active in different states of India. Through various activities such as read-aloud sessions, storytelling, etc, they encourage children to explore diverse literary genres, and develop critical thinking skills. Speaking about the project, Manish Tayal, Director, JCB Literature Foundation, expressed, "In the context of India, where socio-economic disparities often hinder access to even quality education and resources, the provision of literature through DIY Libraries holds profound significance.