Fashion communication is the process of understanding how different media types can be used to communicate with a desired audience. You may do this by projecting a lifestyle image or creating a feeling. This process could involve many areas like branding, styling, photography, copywriting, PR and visual merchandising.
How does fashion communicate??
It can express ideas as profound as a radical political statement, or simply showcase one's personality. Just as other forms of nonverbal communication, such as gestures and facial expressions, what we wear can often speak for itself.
Is there any scope in fashion communication??
Fashion communication graduate students have multiple career opportunities such as graphic designing, visual merchandising, retail space designing, styling and photography, fashion journalism, PR/events and fashion advertising.
What media is used in fashion communication?
Traditionally, fashion communication was a controlled story, told through magazines and shows. Vogue whispered must-haves, shaping perceptions. Now, it's a free-for-all. Social media empowers brands to connect directly with a global audience, while consumers influence trends and hold brands accountable.
What are the benefits of fashion communication??
Fashion communication is one of the specialized domains of fashion studies that helps aspiring fashion students in learning the communication knowledge and skills relevant to the lifestyle and fashion industry. This type of communication is also the backbone of the whole fashion business line.
Who is a fashion communicator?
A Fashion Communicator does intensive research on the latest and upcoming fashion trends, known as fashion forecasting.
What are the elements of fashion communication?
Areas in fashion communication include graphic design, fashion events & display design, fashion advertising & public relations, fashion journalism, styling, fashion photography, broadcasting, social media and fashion films.
The writer is B.Sc in fashion communication, AAFT , Noida.
