How Gen Z can break free from consumer-driven values and have a life of their own
In a world that is increasingly driven by consumerism, the rise of materialistic values among Generation Z, or Gen Z as it is often abbreviated has become a topic of growing concern. Gen Z as defined as the age group between the mid-1990s and early 2010s, has grown up in an era that is undoubtedly dominated by social media, influencer culture, and hyper-connectivity.
While technological advancements have brought undeniable benefits, they have also fostered a culture that often equates self-worth with possessions and appearances. Gen Z must reassess these values and prioritise more meaningful aspects of life. The rise of social media platforms such as Instagram, TikTok, Facebook, and many more have created an environment where materialism thrives. The relentless exposure to idealised lifestyles and extravagant displays of wealth has fostered feelings of inadequacy and pressure to conform or compete.
Today, social media influencers, often incentivised by brands showcase expensive products as symbols of success and happiness which has reinforced a cycle where material possessions are viewed as essential for validation and social status. The pressure to abide by these standards is so overpowering, especially for young individuals who are still forming their identities resulting in profound psychological effects. Recent studies have examined the spending behaviours of Gen Z, highlighting a complex relationship with materialism. Various studies have also shown that individuals who prioritise material wealth and possessions often experience increased anxiety, reduced life contentment, and higher rates of depression.
Gen Z which is already grappling with a mental health crisis, the fixation on materialism exacerbates the problem as it shifts focus away from intrinsic values such as personal growth, relationships, and community involvement, which are far more fulfilling and enduring sources of happiness. There is no denying that materialism has significant environmental repercussions.
The fast fashion industry, a key driver of consumerism, is notorious for its unsustainable practices, contributing to pollution, waste, and the exploitation of labour. Gen Z, which is often touted as the most environmentally conscious generation, faces a paradox and their inclination toward materialistic consumption undermines their efforts to combat climate change.
While materialism has been ingrained in modern society, it is not an inevitable path for Gen Z. By recognising the pitfalls of this mindset and striving for a more balanced and intentional approach to life, they can pave the way for a healthier, more sustainable future. It is time for Gen Z to redefine success, not as the accumulation of material possessions but as the cultivation of meaningful relationships, personal growth, and contributions to the greater good.
In conclusion, Gen Z has the opportunity to break free from the traps of materialism and redefine success by prioritising intrinsic values such as personal growth, meaningful relationships, and sustainability. By embracing a more intentional and balanced approach to life, they can shape a healthier, more fulfilling and environmentally conscious future.
(The writer is an educator; views are personal)