With the Bihar Assembly elections entering a decisive phase, the Bharatiya Janata Party (BJP) has roped in its senior leadership from Madhya Pradesh to add muscle to the campaign.
Leaders from the State are scheduled to address more than 250 public meetings across Bihar, in what is being seen as a high-octane push to energise the party’s base and mobilise voters in crucial constituencies. The leaders have been asked to report in their respective regions on October 5.
The BJP has long relied on its ability to organise at the booth level, and the party is seeking to replicate this model in Bihar with help from its State president Hemant Khandelwal, former Madhya Pradesh unit. State president VD Sharma, state organisation general secretary Hitanand Sharma, State Minister Vishwas Sarang, Union ministers, MPs and legislators have been deployed to constituencies where their presence is expected to make an impact. Among the most prominent faces on the ground are home minister Narottam Mishra, national general secretary Kailash Vijayvargiya and senior leader Bhupendra Singh, who are each holding meetings, leading door-to-door campaigns and interacting with local cadres.
Hitanand Sharma, who held a series of meetings in Sitamarhi district, underscored the importance of carrying Prime Minister Narendra Modi’s message of development to every household. He urged workers to highlight welfare schemes of the Centre, while also engaging with the complexities of caste equations that dominate Bihar’s political landscape.
The strategy, according to party insiders, is to combine large rallies with cluster-level interactions, alongside a carefully calibrated social media drive aimed at younger voters.
The choice of Madhya Pradesh leaders is not incidental. Known for their grassroots mobilisation skills, they are expected to bolster booth committees, strengthen voter outreach and create momentum in regions where the BJP is locked in tight contests. In particular, the party is focusing on the Yadav belt, where the Rashtriya Janata Dal has traditionally held sway. BJP strategists believe that strong messaging on governance and delivery of schemes, coupled with sustained booth-level effort, can tilt the scales in the NDA’s favour.
For the BJP, the Bihar elections are as much a test of organizational endurance as of political appeal. With more than 250 public meetings on the calendar and leaders from Madhya Pradesh working shoulder-to-shoulder with the state unit, the party is leaving little to chance. As the campaign heats up, this infusion of seasoned leaders from outside the state is expected to provide the BJP with sharper focus, wider reach and, ultimately, a stronger claim on victory.
