Dhoop sticks or dhoop cone has always been an integral part of Indian culture since millennia. Dhoop is considered as the lesser known cousin of the ever popular incense sticks. Floral Dhoop Stick can be defined as fragrances blended with natural essential oils mixed into a natural wood powder base and composed of aromatic plant materials and is bambooless.

Indian consumers believe in preserving the ancient culture as Indians still use dhoop along with the popular incense sticks. Dhoop sticks and dhoop cones are known for their traditional fragrances like Rose, Sandalwood, Lavender, Mogra, Loban, Guggal and more. India’s one of the top 3 Agarbatti maker Zed Black has witnessed a new trend of the modern generation who are channeling their spirit of adventure and options for unconventional fragrance like Pineapple. This has helped in creating a whole new segment in home fragrances. Since its inception in 1992, Mysore Deep Perfumery House with, its flagship brand Zed Black is amongst the key players in the Rs 2,500-crore organized agarbatti sector providing highest quality range of dhoopbatti, dhoop cones, dhoop sticks, agarbatti, essential oils, hawan samagri and more.

Ankit Agrawal, Director, Mysore Deep Perfumery House shares, "India’s fragrance industry has been slowly but surely gaining positive momentum post the COVID unlockdown. And now headed towards a new decade, the fragrance industry has received a much needed boost with the acceptance of trendy dhoop sticks and dhoop cones which has seen an increased 20% demand day by day.