DAY-NRLM, Axis Bank and PRADAN join hands

| | Bhopal
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DAY-NRLM, Axis Bank and PRADAN join hands

Thursday, 25 August 2022 | Staff Reporter | Bhopal

Professional Assistance for Development Action (PRADAN) on Wednesday announced that DAY-NRLM, Axis Bank and PRADAN have joined hands to uplift the lives of more than 2.5 lakh farmers in five states.

PRADAN has been engaged as the NRLM Support Organization (NSO) since 2013 by the National Rural LivelihoodsMission, MoRD. In this endeavour, PRADAN was envisioned to support the Mission in its rural livelihood strengthening initiatives.

 While talking about the initiative during the signature ceremony, Shri Charanjit Singh, Additional Secretary, DAY-NRLM mentioned that the Mission aspires to impact the lives of 2.5 crore farmers and help them earn an income of Rs. 1 lakh every year, by 2025. To achieve this target multiple partnerships with civil society organisations are important. One such partnership is with PRADAN, which has been taken onboard to lift the income of more than 2.5 lakh farmers to INR 1 lakh, in five states of Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, and Odisha over the next three years. The plan is to engage with 5,00,000 rural households in these five states to adopt market-driven livelihood models.


Axis Bank Foundation has extended support to this endeavour. It aspires to make this a replicable model of partnership between government, corporate foundations, and civil society organizations and holds promises for bringing economic empowerment to rural women through improved livelihoods.

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