Axis Bank, one of the largest private sector banks in India, announced the launch of ‘Dil Se Open Celebrations 2025’, a pan-India campaign designed to redefine the festive experience of millions of customers. Starting from September 2025, the campaign brings months of uninterrupted festive cheer, packed with exciting discounts, cashback offers, rewards, and exclusive partner deals. Staying true to its Dil Se Open philosophy, the campaign is built around the proposition “Sirf ek festival nahi, poore festive season chalega”, positioning Axis Bank as a trusted and dependable partner during the festivities, bringing in a seamless blend of festive cheer, value and benefits for customers throughout the season, not limited to a single festival. From Navratri and Diwali to Christmas and beyond, every moment of festivity will be enriched with rewards and benefits, ensuring that the celebrations continue uninterrupted.
Through this campaign, customers will gain access to a wide array of exclusive benefits, including discounts, cashback offers, partner deals, and reward programs across Axis Bank Credit Cards and other banking products. The offers span multiple categories, featuring top brands in E-commerce (Amazon, Flipkart), Electronics (Haier, LG, Samsung, Sony), Mobiles (OnePlus, Motorola, Xiaomi), Quick Commerce (Blinkit, bigbasket, Instamart), Shopping (Jack&Jones, Vero Moda, ONLY, Selected, Shoppers Stop, Tira, Reliance Brands including Coach, Michael Kors, Mothercare, Hamleys), and Travel (Cathay Pacific, Cleartrip, ITC Hotels Limited, ixigo, MakeMyTrip, SriLankan Airlines). Commenting on the campaign Arnika Dixit, President & Head - Cards, Payments and Wealth Management, Axis Bank, said, “Through Dil Se Open Celebrations 2025, we are introducing an extended festive campaign that offers enhanced value across shopping, travel, and lifestyle. In collaboration with leading brands, we areproviding exclusive credit card benefits including cashback, curated discounts, and easy EMIs on high-value purchases.”
