As Delhi’s skyline fades behind layers of haze, BSES has rolled out a high-impact social media campaign that transforms concern into collective responsibility. Launched across digital platforms—Facebook, X (formerly Twitter), LinkedIn and Instagram—under the hashtag #CleanAirWithBSES, the campaign comprises multiple sets of evocative creatives and short-format videos, each spotlighting how everyday choices directly impact the air we breathe.
Through a series of powerful visuals depicting Delhi’s iconic landmarks, neighbourhoods and streetscapes increasingly enveloped in smog, BSES urges citizens to rethink mobility and energy habits. Several creatives make a compelling case for switching to electric vehicles, highlighting how EV adoption can reduce dependence on fossil fuels and significantly cut vehicular emissions. Other posts champion rooftop solar and clean energy choices, reinforcing the role of decentralised green power in lowering pollution levels.
Health and safety form a key pillar of the campaign narrative. Dedicated creatives advise citizens to plant trees, grow indoor plants, seal homes to prevent polluted air from entering and limit outdoor exposure during severe AQI periods. Other posts highlight the importance of regular vehicle servicing and promote the use of energy-efficient appliances, underscoring that informed choices can be as critical as long-term solutions.
Equally central are behaviour-led messages encouraging cleaner commutes—walking, cycling, carpooling and public transport—to reduce vehicular congestion. The campaign also promotes responsible waste practices based on Reduce, Reuse and Recycle, linking everyday habits with sustained improvements in air quality. With its strong visuals and clear calls to action, BSES’s digital campaign positions clean air not as an abstract ideal, but as a shared responsibility that will help Delhiites breathe cleaner.
