CLICK 2025, India's leading performance and growth marketing conference, organised by the Internet and Mobile Association of India (IAMAI), and held at Andaz. The conference, registering over 6000 footfall, brought together marketers, industry leaders, and innovators to discuss emerging trends and strategies in performance marketing. More than 100 speakers from the digital marketing ecosystem addressed over 20 sessions across two days, including 25+ masterclasses and case studies.
Speaking at a session on high-performance new-age brands,’ Sidharth Shakdher, CMO & Business Head - Paytm commented,’ “High performance brands are able to build sustainable growth loops. They use data very effectively, whether deterministic or probabilistic, to learn consumer cohorts and intelligently drive the next step in growth.” During his panel discussion, Rajiv Dubey, VP Marketing Experience at Dabur India Ltd., said , “Connected TV is going to be mainstream as every TV is turning into a smart TV and screens are only getting bigger.
What's lacking is a unified measurement system - we need a framework that brings TV and CTV together. But one thing is certain: If you continue to advertise, you will see results.” “We've done early experiments to bring interactivity to CTV, because the next big play is about personalisation. Whether it's contextual ads, QR code scans, or chatbot engagement during live matches, we are only scratching the surface”, commented Aakash Gupta, VP Product- Monetization & Creators at JioStar.
At another panel discussion, Vikar Shaikh, Head-Digital Strategy at Valueleaf, said “Q-commerce is reshaping consumer behaviour-what was once a monthly purchase cycle is now weekly, with apps being opened 4-5 times a week. While ROI is vital, brands must also set aside budgets for long-term brand building beyond pure performance.”
