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Kushan Mitra

The Problem of Abuse

Monday, 16 Oct 2017 | Kushan Mitra | in Edit

Social Media networks might have democratised information and opinion but abuse, particularly directed towards women, is a problem that needs to be addressed Almost every public personality, politicians, actors and journalists have suffered at the hands of an online mob. Even your writer has been called names and faced vitriol on...

Looks do matter

Friday, 06 Oct 2017 | Kushan Mitra | in Automobile

Audi has titled their latest trio of cars the ‘Brat Pack’; but the original ‘Brat Pack’ never did look so good In this week’s column, I’m driving the new Audi A5 and its sporty brother, the S5. These are the best-looking normal Audi sedans since the A7; and despite the second-generation...

Crack the big digital convergence conundrum

Thursday, 05 Oct 2017 | Kushan Mitra | in Edit

Technology has evolved, the way consumers consume information too has evolved. But rules, regulations and the way the media is regulated has not. This needs to change as the digital space evolves further Of all the incongruous laws that still exist in India from colonial times, one really boggles the...

More macho but needs a bigger punch

Friday, 29 Sep 2017 | Kushan Mitra | in Automobile

Maruti-Suzuki has given the S-Cross a makeover, giving it a much nicer visage. But the old 1.6 DDiS engine is sorely missed The S-Cross is one of those rare cars, a car considered to have been a failure for Maruti. This despite the fact that the S-Cross sold around 2000 units...

Playboy mogul kisses the world goodbye

Friday, 29 Sep 2017 | Kushan Mitra | New Delhi | in Others

I did not know Hugh Hefner personally and I never had the opportunity to meet the man or even visit the Playboy Mansion. Very few people who knew of the man ever had that privilege. But as he passed away yesterday, I thought it would be appropriate to write something. He...

Baby in size, tops in everything

Friday, 22 Sep 2017 | Kushan Mitra | in Automobile

Never judge a book by its cover, nor a car by its size. That is the lesson of the Audi Q2 Luxury car manufacturers are expanding the range of Sports Utility Vehicles they have on offer. Mostly catering to the American and Arab markets, they are offering bigger SUVs. Audi showcased...

Recharging India’s automobile industry

Thursday, 21 Sep 2017 | Kushan Mitra | in Edit

Internal combustion engine has powered humanity forward for a 120 years and it’s time has come. But is forcing the electric car issue by Governments across the world the only answer? On September 7, Union Minister for Road Transport Nitin Gadkari, standing before the assembled grandees of the Indian automotive industry...

Golf and lifestyle to be Audi’s sales drivers

Thursday, 21 Sep 2017 | Kushan Mitra | in Automobile

Celebrating the tenth anniversary of the Audi Quattro Cup in India at the Els Course in Dubai, Rahil Ansari, Brand Director, India for the German carmaker was looking forward to the carmaker reaching out to even more customers over the coming years through the sport of Golf. “The Audi Quattro Cup...

Can Mahindra-Ford v2.0 make it?

Wednesday, 20 Sep 2017 | Kushan Mitra | in Automobile

Some of us who have been writing about the automotive sector for a while remember the old days of the Mahindra-Ford combine. The legacy of that partnership is Ford’s first factory at Mahindra World City in Chennai and surprisingly Mahindra’s Scorpio. Several years ago, Anand Mahindra had told me in...

A desire for automatics

Friday, 15 Sep 2017 | Kushan Mitra | in Automobile

Driving the new Maruti-Suzuki Dzire with the AMT gearbox makes one wonder what it would take for automatics to become standard even on taxis If there is a product that defines its segment in India, it is the Dzire. Maruti was not the first manufacturer to enter the “compact” sedan category...


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