Generation gap — a commonly thrown around phrase overused by everyone from 12 to 90. But does it really exist for the millennials? There is an overwhelming sense of alienation that a number of young people in India feel while presenting their opinions to their parents, and OkCupid has released data that proves that this number is a lot higher than previously imagined. OkCupid’s first campaign in India ‘Find My Kind’ built on these insights to present a relatable message echoing this generation’s need of finding their kind of partner — not their parent’s or friends or society’s type.
Listed below are the few reasons millennials want to be defined by no one else’s rules but their own:
Different values, different opinions: The data revealed that 92 per cent of their users feel their values vastly differ from their parents’, and a majority of them (79 per cent) do not believe they echo their friends’ preferences either.
Individuality is validated repeatedly online: Social media is a great source of validation for millennials. It is completely normal now to talk to complete strangers about what they like and want, even more than family and friends. In fact, 67 per cent of the app’s users would rather find a meaningful relationship in the serendipity of a dating app than have friends or family arrange a set up for them, normalising the me vs them narrative for this generation.
