‘Namaste Orchha’ launched to lure tourists

| | Bhopal
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‘Namaste Orchha’ launched to lure tourists

Thursday, 12 December 2019 | Staff Reporter | Bhopal

Adding to its ongoing initiatives to promote Madhya Pradesh as a leading tourism destination in the country, the State Tourism Board announced ‘Namaste Orchha’, a new festival scheduled to be held from March 06 to 08, 2020, celebrating the cultural landscape of the State in the historic town of Orchha.

While talking to media persons here on Wednesday, Chief Secretary of Madhya Pradesh Sudhi Ranjan Mohanty announced the festival in presence of senior officials and members from the travel and tourism fraternity.

The three-day extravaganza in this ancient and quaint town will feature diverse activities of music, art, wellness, travel, nature, adventure, history and culture. Noted sitar player and ‘Tansen Samman’ awardee Manju Mehta will be performing at the festival. There will also be ‘gram’ and ‘farm’ stays to promote rural entrepreneurship; workshops and site-visits for photography, film-making, performing arts; exhibitions showcasing the state’s handicraft heritage and legacies, sustainable fashion and design presentations in collaboration with master-craftsmen and well known global-local brands.

It will also offer opportunity for local businesses to expand tourism offerings and weddings industries to exploit the yet untapped potential in the state.

The Madhya Pradesh Tourism Board has recently won 10 National Awards and the state has also been listed among the Top 3 ‘Best Value Destination’ of the world by Lonely Planet.

The Madhya Pradesh Government has identified tourism as one of the leading sectors for development and aims to promote MP as an attractive destination for both domestic and international travellers.

There is a sustained focus on infrastructure development, restoration of heritage sites, development of natural reserves and biodiversity, promotion of sustainable and responsible tourism as well as rural tourism.

On the occasion, Mohanty said. “It is a matter of huge pride that Orchha won the award of the Best Heritage City at the National Tourism Awards 2017-18 and is already on the shortlist for UNESCO World Heritage Sites. It has the potential to become an additional destination comprising the Golden Triangle for travellers in India.

The thought is to build an annual festival in this heritage town that celebrates the cultural collage of Madhya Pradesh, brings fresh perspectives to skill building, creates opportunities of local employment and sustainable economic growth and becomes a key contributor to the image of Incredible India.”

Pankaj Rag, Principal Secretary, Cultural Department, Government of Madhya Pradesh said, “Namaste Orchha will see the coming together of diverse cultural expressions to create a beautiful spectacle and introduce the hidden gem of Madhya Pradesh to the visitors.

Amongst a plethora of engaging activities, the festival will celebrate the artistic legacies through established talent and also provide a platform for upcoming talent. It will be an experience to add to a traveller’s culture bucket list.”

Just under 500 kms from Delhi, Orchha is a perfect weekend getaway as it is easily accessible from the national capital via road (approx. 8 hours), by train up to Jhansi Junction (approx. 5-6 hours including a 30-minute drive from Jhansi to Orchha) and by air up to Gwalior (approx. 4 hours including a 3-hour drive from Gwalior to Orchha).  

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