Local products need to be marketed better and through locals so that they may benefit more. The Governor Baby Rani Maurya said this while participating in the Jauljibi trade and cultural fair in Pithoragarh district on Tuesday.

Speaking on the occasion, the Governor said that all will have to make combined efforts to commemorate this 200-year-old fair on a larger scale. Stating that the locals, especially the women, have kept this event alive, she said that the fair needs to be made high-tech. Pointing at the importance of herbs and handicrafts in this region, Maurya said that herbs need to be encouraged and marketed better.

The marketing of local products needs to be improved through the local residents, she said.

Appreciating the works being undertaken by women self help groups, she said that women need to do commendable work in their fields to establish their separate identity.

She exhorted the women to boost the talents of their daughters while also appealing them to take initiatives like blood donation camps, activities under Beti Bachao Beti Padhao campaign and sanitation campaign forward. Maurya also interacted with members of women groups from various areas and learnt about their works and issues.  She said that they should also inform the district magistrate and chief development officer about their problems so that the issues can be resolved soon.

Pithoragarh district magistrate Vijay Kumar Jogdande said that the Jauljibi Mela is a trade fair involving people of India, Nepal, China and Tibet. Its form has changed in the present but the locals have kept it alive.