The second all India annual conference of Indian Information Service (IIS) officers was organised at Pravasi Bhartiya Kendra with an objective to attain greater integration of all media units under the Ministry of Information and Broadcasting to further amplify government communication. It included sessions on Adoption of Integrated and Theme Based Communication Approach; Regional Expansion of Social Media and use of Integrated Dashboard; Adoption of Government Communication Impact Assessment Framework; Roadmap for celebration of 550th Anniversary of Guru Nanak, 150th Anniversary of Mahatma Gandhi, 75 Years of India's Independence and Golden Jubilee Edition of International Film Festival of India.

Union Minister, Prakash Javadekar conveyed his message to the delegates of the conference wherein he highlighted the importance of feedback along with communicating the programmes and policies of government, stating that the IIS officers are the eyes and ears of the government. He suggested forging relations with institutions of mass communication and utilising the talent pool available through internship programmes to harness the imagination of youngsters in making government communication more interesting and in tune with the changing demands.

Speaking at the inaugural session, I&B secretary, Amit Khare said that there is a necessity to shift government communication from segregated ministry-wise approach to a holistic and thematic approach, which is citizen-centric in nature. He stressed on the importance of adoption of participatory communication approach to ensure pro-active involvement of citizens, especially those who are beneficiaries of government schemes.

The conference was attended by senior IIS officers from all across the country, along with officials of the Ministry of Information and Broadcasting, Prasar Bharati and Indian Institute of Mass Communication.