MAXI Fair receives overwhelming response

| | Jamshedpur
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MAXI Fair receives overwhelming response

Monday, 13 January 2020 | PNS | Jamshedpur

The last day of 41st MAXI Fair was nothing short of a spectacle. People from all over the city flocked to XLRI to attend the biggest Mela of the year with an overall footfall turning out to be 10,000.

The day kick-started with Art Attack event that witnessed an overwhelming response from 250+ kids where they let their creativity run wild by awakening their inner Picasso. This was followed by the Kids Dance Show which has more than 150 (solo+ group) performances. The judges have it tough deciding the best dances amongst all the mind-boggling performances.

The fair also had stalls on food, art and craft and a gaming zone. Events like kids' fashion show, MasterChef, live art performances and a dance competition were held across  2 days.

Standup comedians- Sohrabh Pant and Kumar Varun also performed on Sunday that attracted a number of visitors.

" The fair received overwhelming response. Maxi is also working on a research project of Hindustan Unilever to launch new products in the food industry. There were several other clients too. We are thus researching talking to chefs from major hotels of the city," said Abhilash Nandy, secretary of Maxi.

The Marketing Association of XLRI, or MAXI as it's fondly known as, is the oldest committee on campus. Established forty-six years ago, in 1971, MAXI's mandate has been simple - to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process.

This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles.

All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI.

This standing is a result of constant innovation - be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes - India's first seminar on the applications of Behavioral Research in Marketing.

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