The Amway India on Thursday announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador.
As part of the momentous association, the veteran actor will endorse the brand Amway and the Nutrilite range of products, encourage women and youth empowerment through guided entrepreneurship.
Amway India CEO Anshu Budhraja said, “On boarding Bachchan, an iconic brand, living in the hearts of millions of people, was a winning combination to reinforce our vision of helping people live better, healthier lives. As we lead our journey towards Amway India’s 25th anniversary celebrations next year, our aim is to instil his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers."
Bachchan said, "I am honored to be associated with Amway. The brand’s focus on unleashing the power of entrepreneurship by empowering the women and youth of our country is commendable and inspiring."
Chief Marketing Officer, Amway India, Ajay Khanna said, “As Amway embarks on a dynamic growth journey with product innovations across the nutrition category, Bachchan's credibility and personality perfectly resonates with the inherent values of the brand Amway and Nutrilite.”
