Truecaller App helps increase the reach

| | Bhopal
  • 0

Truecaller App helps increase the reach

Saturday, 14 May 2022 | Staff Reporter | Bhopal

The Delhi Commission for Women's Helpline - '181' received 200% more calls by integrating the 181 Women's Helpline Quick Dial Feature within the Truecaller App. Since March this year,  Truecaller started displaying the women's safety helpline number -181 - on its dialler, as part of its campaign on crimes against women and girls- #ItsNotOk.

With the Women's Helpline 181 being prominently visible within the Truecaller dialler,  the Delhi Commission of Women witnessed a huge spike in the calls that were landing on the Helpline in Delhi. Prior to Truecaller's integration, the Commission's helpline 181 received around 2000 calls per day, which has now grown to more than 4,000 calls per day resulting in almost a 200% increase in total calls received per day. A significant portion of the 65.5k calls received in March were to enquire about the role of the 181 Women Helpline and understand its role in the safety of womenandgirls.

The women and girls of Delhi continue to seek help from the 181 women helpline in cases related to domestic violence, sexual assault and other crimes against women.