Amid chants of ‘Vande Mataram’ and ‘Bharat Mata Ki Jai’, Chief Minister Yogi Adityanath flagged off the Har Ghar Tiranga campaign -- an initiative to encourage people to hoist the Tricolour at home -- across the state here on Saturday.

Chief Minister Yogi Adityanath also distributed the Tricolour to schoolchildren on the occasion. A mixed expression of pride and happiness was writ large on the faces of children as they received the Tricolour from the chief minister.

The campaign, being held as part of Azadi Ka Amrit Mahotsav to commemorate India's 75th anniversary of independence, will run till August 15.

While handing over the flag, the chief minister also interacted with the children, and explained to them the importance of Azadi Ka Amrit Mahotsav. The chief minister also flagged off the ‘prabhat pheri’ of schoolchildren. Gifts were also given to all the children on behalf of the chief minister.

Under the campaign, 4.5 crore national flags are being hoisted in Uttar Pradesh from August 13 to 15. The government has amended the Flag Code of India to allow the national flag to be displayed in the open and on individual houses, or buildings, day and night.

Later, in a video message, Chief Minister Yogi Adityanath appealed to the people to participate in the Har Ghar Tiranga campaign, being held as part of ‘Azadi Ka Amrit Mahotsav’ to mark the 75th anniversary of India’s Independence, and be part of Prime Minister Narendra Modi’s pledge to make India ‘Ek Bharat Shreshtha Bharat’.

Yogi said the Tricolour, which is a symbol of India’s magnificence, dignity and pride, also reflects the valour and sacrifices of its people as well as peace.