With the world moving to digital platforms, human behaviour is changing rapidly. It is also revolutionising the way people want to learn things. Until a few years back, learning the traditional Indian art forms was not as easy as it is now. Ventures like Rooftop have made Indian art accessible and easy to consume for people.
Imagine a day in life when you can just open an app on your phone, attend a 1-2 hour session, and paint a motif of any Indian art form you like. It is now possible with the Rooftop app. “Having a busy life in such a competitive world is making people want to learn things faster and get creative ideas instantly. Rooftop is a platform that allows people to do that,†says Kartik Gaggar, CEO and Founder of Rooftop.
Participants showcase their artwork in a workshop by Rooftop
Kartik further tells us, “A few years back, we created ‘The Circle Community,’ which connected 2100+ artists and art lovers online. But seeing the potential and demand for people to enjoy more content on Indian art and stay connected with their community members, we planned to create a new platform that offers them all features of our community and much more.â€
Rooftop is a space where people can participate in new art workshops every day and learn from award-winning artists through courses anytime they want. The short audio clips of artists with their remarkable paintings and the community section allow users to consume art on the go and binge on new creative ideas.
Art lovers can now practise any Indian art form and connect with art specialists in real-time. Indian art has moved from the confines of artists’ homes to digital applications. This rapid growth of Indian art on virtual platforms will foster more creativity and act as a source of enjoying ‘me time’ for people.
