After the record-breaking sales during the Diwali festive season, which concluded with Chhath Puja, the upcoming wedding season from Dev Uthan Ekadashi on November 23 to December 15 is expected to generate business worth Rs 4.74 lakh crore, with around 38 lakh weddings likely to be solemnised during this period.
Delhi region alone may host 3.5 lakh weddings, generating Rs 1 lakh crore in the region. According to the survey by the Research & Trade Development Society of the Confederation of All India Traders (CAIT), popular wedding destinations in India encompass sought-after locations such as Goa, Jaipur, Kerala, and Shimla.
The prevailing wedding trends in India encompass destination weddings, themed weddings, and an increasing emphasis on eco-friendly celebrations. Last year, about 35 lakh weddings took place during the same period, generating business worth Rs 3.75 lakh crore.
According to the CAIT national president BC Bhartia and secretary general Praveen Khandelwal, about seven lakh weddings will be performed with an expense of Rs 3 lakh, 8 lakh weddings with Rs 6 lakh, 10 lakh weddings having an expense of Rs 10 lakh, 7 lakh weddings with Rs 15 lakh, 5 lakh weddings with Rs 25 lakh, 50,000 weddings with Rs 50 lakh, and next 50,000 weddings with an expense of Rs 1 crore and above.
According to the calculation of stars, wedding dates in November are 23, 24, 27, 28, and 29, whereas in December, the auspicious wedding dates are 3, 4, 7, 8, 9 and 15.
These dates are considered favourable for holding marriages. Afterward, there will be a one-month period when the stars are less auspicious, lasting until mid-January.
Then, auspicious wedding days will resume from mid-January, marking the beginning of another phase of the wedding season continuing until July 2023.
In the realm of goods, the estimated trade distribution includes 10 per cent in textiles, sarees, lehnga, and garments, 15 per cent in jewellery articles, 5 per cent in electronics, electricals, and consumer durables, 5 per cent in dry fruits, fruits, sweets, and nankeen, 5 per cent in food grain, grocery, and vegetables, 4 per cent in gift items, and the remaining 6 per cent in miscellaneous items.
The services sector is also expected to flourish, with allocations of 5 per cent for banquet halls, hotels, and other marriage venues, 5 per cent for event management, 12 per cent for tent decoration, 10 per cent for catering services, 4 per cent for flower decoration, 3 per cent for travel and cab services, 2 per cent for photo and video shoots, 3 per cent for orchestra and band services, 3 per cent for lights and sound, and the remaining 3 per cent for miscellaneous services.
Khandelwal said the retail markets have witnessed a record trade of over Rs 8,000 crore during the fourday Chhath puja across the country.
“From Navratri to Diwali, there was a business of Rs 3.75 lakh crore in the mainline retail trade of the country. At the same time, during Durga Puja and other festivals around the country, business worth about Rs 50,000 crore was done. During the ten-day celebrations of Ganesh Chaturthi, business worth Rs 20-25,000 crore was executed.
“These figures are for only three festivals. Similarly, if the purchases made in the markets on many other festivals like Holi, Janmashtami, Mahashivratri, Rakhi are also included, then several hundred lakh crore rupees will be added to the economy of Bharat,” Khandelwal added.
