Ahead of the Lok Sabha elections in April-May this year, BJP president JP Nadda officially launched the party's 2024 election campaign, releasing a video featuring a theme song dedicated to Prime Minister Narendra Modi.
The theme song in Hindi, "Sapne Nahi Haqeeqat Bunte Hai, Tabhi Toh Sab Modi Ko Chunte Hai" (Not dreams, but (we) weave reality, that's why everyone chooses Modi), highlights how Modi delivered on his promises and fulfilled people's dreams after they elected him at a time when the country was in a "bad shape".
The campaign song was released by Nadda at an event where Prime Minister Narendra Modi addressed young voters virtually.
In a virtual interaction with millions of first-time voters from across 5,800 locations in the country, Prime Minister Narendra Modi invited the nation's youth on Thursday to contribute to the Bharatiya Janata Party's manifesto for the upcoming Lok Sabha elections. He urged them to share their thoughts on the NaMo app. The Prime Minister expressed his anticipation of meeting some of the contributors soon. Additionally, he provided a link to the website narendramodi.in, where individuals can share their inputs for the BJP's manifesto. He also called upon the connected youth through social media not only to vote but also to assist people whose names were not on the voters' list in getting them included.
"I invite the youth of India to contribute to the BJP manifesto for the 2024 Lok Sabha elections. Share your thoughts on the NaMo App. I look forward to meeting some of the contributors myself in the future," said PM Modi.
His social media post about the BJP manifesto came on the occasion of National Voters' Day, during which he also urged those who have not yet registered themselves as voters to do so.
The song, presented as a 2-minute and 13-second video, expresses the ruling party's confidence and emphasises that Modi is all set to become the Prime Minister for the third consecutive term. It features a photo of Modi performing dandavat pranam in front of Ram Lalla in Ayodhya.
The video highlights the government's achievements in various sectors and the launch of schemes such as the Pradhan Mantri Awas Yojana, Har Ghar Nal Scheme, Pradhan Mantri Ujjwala Yojana, Pradhan Mantri Kisan Samman Nidhi, and the Direct Benefit Transfer (DBT) that were introduced in the last 10 years of the Modi regime.
It also showcases the inauguration of the Ram Mandir in Ayodhya on January 22, along with Modi's interactions with global leaders and India making history by achieving a soft landing on the Moon.
The campaign song states that India's situation was deplorable, and then the country chose Namo as the PM. "Namo kept his promise, and the dream of a developed country did not merely remain a dream. Namo chose the right paths and wove reality, not a dream. That is why everyone chooses Modi," the lyrics continue.
"He considers Bharat his mother, and the countrymen as God. He chooses work before fame. That's why everyone, every country, listens to him. Indian women emerged as leaders while corrupt people are scared... he remained close to the ground but reached the sky (a reference to Chandrayaan)" the campaign song says.
The video ends with a photo of PM Modi lying prostrate in front of the Ram Lalla idol following the praan pratishthaa on January 22 in Ayodhya's Ram Temple. Additionally, a foot-tapping mass song, along with digital hoardings, display banners, digital films, and TVCs, are planned for release in the coming days.
The "Tabhi Toh Sab Modi Ko Chunte Hai" campaign, as described by Nadda, has organically emerged from the sentiments of the people, aligning with mass sentiment and complementing the ongoing national fervour linked with the "Modi Ki Guarantee" movement.
At the launch event, which coincided with the first-time voters' conclave (Nav Matdata Sammelan), a music video was released, highlighting how Prime Minister Modi has transformed the dreams and aspirations of millions of Indians into reality.
The BJP believes that this campaign slogan is not merely a sentiment experienced by a few but also resonates with the masses across the country. Addressing party workers, Nadda urged them to connect with the people's sentiment and spread awareness about the campaign throughout the nation.
He highlighted Prime Minister Modi's track record of turning dreams into reality and delivering on promises that span generations.
"PM Modi turns dreams into reality, guaranteeing delivery on promises and dreams spanning the previous generation, the present generation, or the future generation of Amrit Peedhi. Dreams spanning years, decades, or even dreams going back 500 years have been delivered by PM Modi," said Nadda during the launch.
In 2019, before the general elections, the party had released its slogan, "Phir ek baar Modi sarkar" (Modi government, once again).
It was released by then Finance Minister Arun Jaitley. At that time, the BJP had focused on the Modi government's achievements, including national security measures and various schemes.
