Indian Council of Medical Research (ICMR) changed its logo to add Devanagari script in it on Thursday. The dot and the Devanagari script in the exterior reflect the Indian roots of the Council, said officials.
Prof (Dr) Balram Bhargava Secretary, Department of Health Research and Director General, ICMR said, "This new identity is more than a change of symbol; it is a symbol of change. The new identity portrays ICMR's commitment to be responsive to the emerging health challenges through three fundamental differentiators Innovation, Professionalism and People."
According to some officials, the round and softer lettering depicts care and solidarity with science while the straight line imparts strength, professionalism and efficiency.
"ICMR has 26 institutes and regional medical research centres, laboratories and field stations across India. Increasingly, we felt that there was a need for uniformity of the ICMR brand across its institutes to embody its values and vision," said Dr Chander Shekhar, the Additional Director-General, ICMR.
The logo has also been adopted to bring uniformity among its centres across the country.
Along with ICMR headquarters all its institutes will have a similar brand identity change.
