As high octane campaigning continues for 2019 general Elections, markets are flooded with various products promoting different parties. Flags, banners, posters, kurtas, shirts, caps, jackets and many other products are in vogue this poll season. However, in the mad rush for political products one of the most popular items sold in 2014 elections seem to have lost its charm this time.
The style statement of thousands across the country in 2014 and beyond, the Modi Jacket, also known as the ‘Modi Bandi’ has few takers in the summer of 2019.
Deputy General Manager, Marketing at JHARCRAFT, Archana Shephali, said that their production of the jackets is stable throughout the year. “The demand for the jackets continues as we have introduced jackets in different materials such as Linen. However, the increase in demand isn’t specifically due to the election campaign as such but the demand for the jackets remains stable throughout.”
In 2014 a large number of BJP supporters donned Modi Jacket, especially the youth but also people of every age group were trying to copy PM Modi’s style statement. Pradip Sinha, member of State BJP media cell said, “The jacket has received a good response since 2014 as people are wearing it with same popularity. However, whatever fall in demand has taken place is due to the hot weather”.
Bhartiya Janata Yuva Morcha, Media Incharge, Kundan Singh said that in 2014 General Elections there was a huge Modi wave in the Country. “But with the time it has lost its craze among people gradually. At present some people are wearing it but not as much as around 2014 elections,” he added.
Owner of Mulberry Lifestyle, Kanishka Poddar said “In 2014, more jackets were sold during the election period for political purpose as many people came in demanding for Jackets related to a specific the party color but even though there has been a steep increase in the demand since 2014, this year the jackets were not sold for the purpose of election specifically. People come in wanting to buy these jackets as more of a casual wear now and not because Modi once propagated it.”
According to many, the rising mercury and heat wave is forcing people not to don the Modi Jacket.
The State BJP Spokesperson Dindayal Barnwal said that only due to Prime Minister Narendra Modi’s craze the market of Modi jacket has taken a leap during last five years.
Such kinds of things never die and it will be people’s choice for long years, he added.
