A startup incubated by IIT Madras and NASSCOM has developed a software to convert flat images of traditional Indian garments into photo-realistic 3D images on e-commerce websites.
The software, its developers say, is a game changer for small and medium enterprises as it does away with the need of expensive model photoshoots.
The software, TRI3D, is aimed at helping SMEs survive the economic challenges brought about by COVID-19.
According to the team, as many as 80,000 garments have been digitized and sold using TRI3D's Technology in India, Sri Lanka and Abu Dhabi in the last one year alone.
More than 100 new generation entrepreneurs from across 50 locations in India have already deployed this technology.
“Our unique apparel visualization technology converts flat images of garments such as sarees into beautiful photo-realistic 3D images on models, mannequins and creative representations. We have developed a software substitute for conventional model photoshoots, convenient for even the small boutique designers and weavers who cannot afford photoshoots,†said IIT
Madras alumni and startup co-founder Krishna Sumanth Alwala.
“The images generated by TRI3D are acceptable on most of the popular e-commerce websites. This digital technology will go a long way in ensuring small and medium businesses do not get behind in the digital revolution and are able to re-invent themselves for the pandemic era.
